Quick Guide: Facebook Creative Types That Resonate with Moms

Marketing to moms on Facebook? It all begins with the creatives. Here are some winning creative content strategies we recommend for e-commerce products targeting moms on social:

Testimonial Videos

Real moms sharing why they love your product can be incredibly persuasive. Have them speak directly into the camera for that personal touch. The more organic and personal the video feels, the better. Creatives that mimic organic content draw better engagement.

Example: A mom explains how a baby product makes her life easier and why she recommends it to her friends.

Introductory Product Showcase

Show off what makes your product special. Highlight key features and benefits with high-quality images or videos. Showcase the details of your product, and why your company or brand was founded. What issue is your product solving for moms?

Example: A video showing the features of a new stroller, like safety, ease of use, and stylish design.

Carousel | Collection Ads

If you have multiple products, utilize static product image carousels or collection ads to showcase multiple products or different features in one post. Moms can swipe through and see all you have to offer.

Example: A carousel ad featuring various baby products like bottles, pacifiers, and blankets.

Promotional Offers

Everyone loves a good deal. Highlight discounts and special offers to create urgency and drive sales.

Example: A graphic promoting a 20% off sale on all baby products for a limited time.

By using these Facebook creatives, you'll engage moms effectively and boost your sales. Happy marketing!